Do you know the origin of coozies? Coozie's history seems to be shrouded in mystery, as well as a mirage, impossible to tell from the truth. So the origin story of coozies is often debated, obscured by folklore and myth.coozie is said to have appeared in Australia in the 1970s, where he was known as koozie or stubby holder. And coozie quickly became part of surf culture because of its insulation.Because of its resemblance to koozies, coozies are said to have their origin in teapots woven by the English to keep tea warm. All in all, we don't know the history of coozies, but what we can really appreciate is the influence of coozies today.
Coozies have evolved over time, both in terms of material and style,From leather to neoprene to vinyl to polyester, a sleeve for different bottle types or containers, and an adjustable cooler bag with shoulder straps, and we guarantee that you can find coozies in just about everything.But that's not why coozies are so popular.
Because coozies are so cheap to produce, businesses in the commercial or service sector are beginning to realize that coozies could be a very powerful tool for marketing their own brands.As a result, businesses engaged in commercial activities began to print their logos on coozies. Marketing directors tried to brand drinkers by handing out cheap, tiny, mobile coozies to cover their cold drinks.
Through people's travel, coozies constantly transmits the brand message to others, thus building trust in people's hearts, and the brand awareness quietly echoes through the streets and lanes.So in fact, the enterprise through this way of marketing has achieved a very satisfactory brand effect.
On a hot summer day, people show unprecedented pleasure when they see personalized coozies wrapped in their favorite cold drinks, which has greatly boosted the demand for coozies. Slowly, people started buying coozies,customizing photos of yourself or loved ones on coozies allows coozies to have a greater commemorative value than just marketing value. Therefore, the popularity of coozies are an inevitable trend, which also proves the great marketing effect of coozies
Post time: Apr-13-2023